48.7 Million
Consumers will opt-in to receive business SMS messaging by 2021
98 Percent
Average open rate for test message marketing campaigns compared to a 20% open rate for email marketing campaigns
10 Times
Consumers redeem SMS delivered coupons more than other coupon types
50 Percent
Consumers make a purchase after receiving an advantages test or discount coupon
70-80 percent
Redemption rate for In-store on-demand coupons
